Nvidia Geforce Now turns a Phone box into the world’s smallest gaming arcade, bringing cloud gaming hits the high street
Gaming on the go hits the high street with the world’s smallest gaming arcade created in an old school phonebox by Nvidia
It’s official we are living in the future, with old school phoneboxes making way for compact arcades that utilise the latest streaming and cloud-based technology to bring AAA gaming to the high street.
Gaming on the go has become more popular than ever with many leaps being made in our devices processing power, network performance and streaming technology.
To cater for this growing trend, graphics card manufacturer Nvidia is bringing its own cloud gaming service GeForce Now to the UK High Street, in the form of the World’s Smallest Gaming Arcade .
Nvidia has repurposed a classic red phone box, originally introduced in 1936, as a gaming space allowing gamers can enjoy thousands of their favourite games with the same high-tech experience found on a top-of-the-range gaming PC without a top-of-the-range PC, or pricetag.
With phone boxes in the UK largely unneeded thanks to the proliferation of mobile phones, many sit unused and left to decay. More than 5,000 have been turned into new spaces to benefit the community.
This classic phone box was converted the World’s Smallest Gaming Arcade , in Exchange Square, Manchester.
Nvidia says that Brits are increasingly likely to get stuck into gaming in places such as on the loo, during a family dinner and even at their own wedding with the average gamer spending 572 hours every year online.
A spokesperson for Nvidia said: “Gaming is a hugely popular and positive past-time, and The World’s Smallest Gaming Arcade means that people can get their daily gaming fix when they’re not at home and without impacting things like work and social life.”
Why NVIDIA has created a positive space for people to game that won’t get them into trouble
1,000 UK gamers were polled for the by Nvidia and their research showed that:
- 34% of gamers admit they would rather skip a meal than miss out on completing a level on their favourite game
- 73% of Brits have admitted to gaming during work hours with one in 10 skipping a work meeting so they could crack the next level of a game
- 44% have sneaked into the toilet at work to play a game
- 43% of gamers said they have blown out friends in order to play games
The World’s Smallest Gaming Arcade is powered by Nvidia’s GeForce Now service and 5G networks which offer faster connection and ultra-low latency for gaming.
Once inside the World’s Smallest Gaming Arcade, gamers play on a tablet with a gamepad while their drinks are kept cool in the integrated mini-fridge.
GeForce Now is one of several gaming streaming services vying for gamers attention and allows access to over 2000 games including your own library, and services including Steam and Epic Games Store.
Offering AAA games including New World, Apex Legends, Hitman 3 and the upcoming Guardians of the Galaxy, and new titles are added every Thursday.
Featuring all the latest of Nvidia’s graphical enhancements, like Ray Tracing and DLSS streamed directly to your device. The service is compatible with Windows PC, Mac OS and Android, and browsers like Chrome, Safari and Edge.
The best part is you can join Geforce Now for free or if you already have an account you can upgrade your membership for faster access to cloud gaming servers and extended gameplay sessions.
Nvidia Geforce Now is available from Nvidia’s website.
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