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Jay Z’s Roc Nation to launch new multimedia brand, EDITION

Shawn “JAY-Z” Carter-founded entertainment company Roc Nation is launching a new brand and multimedia platform.

Titled. EDITION by Modern Luxury, the new venture is being created in partnership with Modern Luxury Media and aims to “amplify and elevate voices that are shaping popular culture”.

Roc Nation’s expansion into the media follows the company’s recent VR move, having purchased an undisclosed number of SENSO tokens from $100m-backed Sensorium Corporation.

EDITION will launch across print, digital, social and “experiential activations” in winter, 2021.

According to a media release, “insider content and deeper audio and video storytelling” will be unlocked through hidden tokens embedded throughout the issues.

Isoul H. Harris has been appointed as Editor-In-Chief and he will work closely with Roc Nation EVP Strategy & Communications Jana Fleishman as well as the Modern Luxury team.

Harris is the former Editor-In-Chief of UPTOWN.

He has also produced digital lifestyle content and experiential programming for Morgan Stanley, Microsoft, and American Express Platinum.

“We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.”

Desiree Perez, Roc Nation

Desiree Perez, Chief Executive Officer and co-founder of Roc Nation, said: “Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content.

“We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.”

“With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture.”

Isoul H. Harris

Stated Harris: “With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture.

“I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space.”

“We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”

Brett Yormark, Roc Nation

Brett Yormark, President of Business Operations & Strategy for Roc Nation, said: “The importance of elevating the voices of such a powerful community has never been greater

“We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”

“Since our founding, it’s been Modern Luxury’s mission to focus on the importance of creating connection and community.”

John Amato, Modern Luxury Media

John Amato, principal at Modern Luxury Media, said: “Since our founding, it’s been Modern Luxury’s mission to focus on the importance of creating connection and community.

“Historically, luxury titles have lacked diverse coverage. This is an unfortunate truth and as leaders and owners in media, it’s our privilege and opportunity to defy the status quo and ensure we are providing a platform for diverse communities to connect.

“This is a proud moment for Modern Luxury to bring EDITION to life in partnership with Roc Nation and to ensure diverse voices are championed and represented within the luxury space.”

“Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry.”

Michael Dickey, Modern Luxury Media

Michael Dickey, Chief Executive Officer of Modern Luxury Media, said: “This past year we have doubled down on a community-driven approach in order to fulfill our responsibility of creating new opportunities in the luxury space.

“Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry. We are thrilled to bring on Isoul Harris to join EDITION and ensure that we are bringing the mission to life with integrity, accountability and creativity.”Music Business Worldwide

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