Disney Parks and Resorts rely on technology everyday to ensure a seamless guest experience. One piece of technology that changed the theme park experience for Disney fans was the implementation of MagicBands. The wearable RFID bracelets were introduced in 2013 and have been a Walt Disney World
Now Disney has unveiled the newest iteration of the MagicBand, MagicBand+. The newest version of the theme park wearable will still have the same capabilities as the former versions including unlocking hotel doors, scanning and getting entry into the theme parks, and the ability to tap and pay for food and merchandise, as well as some new functions that will bring Disney fans even more interactivity in the parks.
The feel and feel of MagicBand+ should be familiar to guests. The design is fairly similar to the older version, but just slightly larger. MagicBand+ is set to launch in 2022 with about two dozen different designs from Disney characters to solid colors.
MagicBand+ and all of its in-park capabilities will begin from the moment guests touch the Mickey Mouse-shaped touch-points at the entrance of each park. The center puck will light up, change, colors, vibrate, and recognize some movements as visitors explore the parks at Walt Disney World. One feature that guests will be excited to take part in is finding virtual bounties around Star Wars: Galaxy’s Edge at Disney’s Hollywood Studios. Currently, visitors to Black Spire Outpost can go on missions through the Play Disney Parks app, but it’s not yet known exactly how MagicBand+ will interact with the popular app.
As guests line up around EPCOT and Magic Kingdom Park for the new nightly fireworks shows, Harmonious and Disney Enchantment, respectively, MagicBand+ will light up in unison with other guests MagicBand+ to create a colorful glow. This same idea has been done in the past at Walt Disney World with the 2013 Glow with the Show ear hats that were available for guests to purchase. The Glow with the Show ears have since been discontinued.
Along with interacting within specific lands and with nighttime fireworks shows, MagicBand+ will interact with the new character sculptures that are located around all four Walt Disney World theme parks as part of the resort’s 50th anniversary celebration. There’s currently no word on how this will occur or how guests would be notified that there’s an interactive element nearby.
Even though Disney discontinued the free MagicBand service for hotel guests and annual pass holders, visitors to Walt Disney World often still buy the wearables from merchandise locations around the resort. With all of the new things MagicBand+ can do, it’s likely that avid fans will buy the upgraded version to unlock more interactivity in the park and in turn tell their family and friends to do the same.
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