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Bad Idea Isn’t Done Yet, and Is Now Releasing Rocks Instead of Comics

Comic book publisher Bad Idea is now allowing readers to trade in their First Customer Pins for… rocks. Yes, rocks.

Comic book publisher Bad Idea has announced its second First Customer Pin Redemption offer. And this time around, readers will be able to trade in their pins not for a comic book, but for… a rock. (Yes, really.)

“IN A WORLD… where paper and labor are in great shortage… ONE MAN… actually one company… HAS THE POWER… to save all of comics with… ONE DECISION… to stop trying desperately to make release dates and instead pivot to their… ONE DESIRE… to trade pins for rocks. NOW, YOU MUST FIGHT TO SURVIVE… pin redemption offer number 2!” Bad Idea wrote in its official press release. “For real though, what does a comic book publisher do when there is no paper to print comic books? We go old school baby! Waaaaaay old school. And we carve our comics into rock just like our comic book creator ancestors intended.”

RELATED: Bad Idea Announces Final Five Titles, Creative Teams

That said, Bad Idea quickly clarified that it wouldn’t actually be sending comics that have been carved into rocks. It will just be sending rocks (which may or may not carry Bad Idea branding). “That’s right, First Customer Pin Redemption offer number 2 is an offer to trade your pins for comics carved onto rock itself! But what’s the BAD IDEA twist? Simple, we’re actually not carving anything. We’re just gonna send you a rock,” the publisher wrote. “So, you know, for legal reasons let’s just amend that previous statement: First Customer Pin Redemption offer number 2 is an offer to trade your pins for rocks. Just plain old rocks.” Bad Idea also explained that it would only be sending one rock per customer.

Bad Idea provided further details in an FAQ-like segment:

So there’s no comic? No. That was just witty banter. The rock does not come with any comics carved on it.

Is it a special rock? No.

Is there anything unique or particularly appealing about the rock? No.

Is the rock is like a metaphor or an art piece like something Banksy would do? mmm…yeah, sure.

What does the rock look like? I mean, rocks all kinda look the same, don’t they?

Though we might spray paint the BAD IDEA logo onto the rock if we get time.

So how do you obtain one of these incredibly ordinary and quite common rocks? You send us a First Customer Pin.

“To recap, BAD IDEA sends every BAD IDEA Destination Store a First Customer Pin tied to select releases,” the publisher explained. “The first customer to purchase the issue the pin is tied to on the day of release is awarded a First Customer Pin. Every so often, we’ll announce an opportunity — could be an item, an experience, a live event or some such accoutrement — that is avaliable [sic] exclusively via the expenditure of First Customer Pins. These opportunities will be limited, avaliable [sic] for very short periods of time and exclusively for those BAD IDEA-sters who possess a First Customer Pin. (Aren’t you glad you camped outside your store all night now?) … If you choose to procure one of the incredible opportunities you must forfeit your First Customer Pin.”

RELATED: Bad Idea Assures Fans Its Closure Is Not a Publicity Stunt

Back in September, Bad Idea announced its first pin redemption offer, which allowed readers to trade in a First Customer Pin for a copy of one of two comics: Werewolf by Peter Milligan, Robert Gill and Andrew Dalhouse, or Retirement Plan by Matt Kindt, Juan José Ryp and Andrew Dalhouse. But Bad Idea claims that “rocks are the new comics,” and is now offering the chance to redeem a pin for “ONE ALL-NATURAL, PIN-EXCLUSIVE, POSSIBLY BAD IDEA BRANDED ROCK.”

The official redemption instructions to receive a rock read as follows:

If you have a First Customer Pin, you may redeem one rock (also probably mucho ridicule) from BAD IDEA. To redeem your rock, simply send us your First Customer Pin, a check or money order (made out to Cincinnati Kid LLC) for $9.99 to cover shipping and handling ($29.99 each if you are international) and the following information:

– Full Name

– Full Address (this is where we will send your rock)

– E-mail address

– Phone number

to this address:

Bad Idea

5455 S Fort Apache Rd

Suite 108-154

Las Vegas, NV 89148-6416

All redemptions must be postmarked by or before November 30th. That’s one month.

Please allow up to 6-12 weeks to receive your rock.

Again, checks and money orders need be made payable to “Cincinnati Kid LLC”. Any made in error will be rejected. Sender may or may not be notified of the error prior to the redemption deadline.

Be vigilant when providing your contact details. We will not be chasing redemptees if there are errors or omissions. Make sure to provide your full address including your street address, your apartment, suite, unit, building, floor etc., your city, state, zip and country.

Remember that obtaining your First Customer Pin exclusive rock with your First Customer Pin will mean forfeiting the pin and potentially missing out on all the upcoming First Customer Pin opportunities. Unless, of course, you manage secure new ones!

If you have yet to secure a First Customer Pin, both REFUSE x LAST RESORTS and ODINN’S EYE #1 will release First Customer Pins in conjunction with the comics. Both are in stores December 1st. Good luck.

KEEP READING: Bad Idea Announces ‘Final Five’ Pre-Order Event – Before the Titles Are Revealed

Source: Bad Idea

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